2024
WORTH RVA
About
WORTH RVA is a Richmond nonprofit dedicated to helping more people achieve homeownership through education and financial empowerment. I led the brand identity and UX design for the organization's website, creating a welcoming digital experience that reflects its mission.
About
WORTH RVA is a Richmond nonprofit dedicated to helping more people achieve homeownership through education and financial empowerment. I led the brand identity and UX design for the organization's website, creating a welcoming digital experience that reflects its mission.
Services
Brand Design, Web Design
Services
Brand Design, Web Design
Challenge
As a new organization, WORTH RVA needed to establish a trusted brand and digital presence that could clearly communicate its mission to prospective homeowners, partners, and donors. The challenge was to create an identity that felt approachable and credible while organizing complex information into a simple, user-friendly experience.
Challenge
As a new organization, WORTH RVA needed to establish a trusted brand and digital presence that could clearly communicate its mission to prospective homeowners, partners, and donors. The challenge was to create an identity that felt approachable and credible while organizing complex information into a simple, user-friendly experience.
Solution
I led the brand and UX design process from discovery through engineering handoff, developing the logo, information architecture, wireframes, and comprehensive brand guidelines. Throughout the project, I collaborated closely with stakeholders and my team to refine the visual identity and website, resulting in a cohesive experience that supports the organization's mission and future growth.
Solution
I led the brand and UX design process from discovery through engineering handoff, developing the logo, information architecture, wireframes, and comprehensive brand guidelines. Throughout the project, I collaborated closely with stakeholders and my team to refine the visual identity and website, resulting in a cohesive experience that supports the organization's mission and future growth.
Reflection
This project reinforced the value of exploration and collaboration in the design process. While we explored a wide range of visual directions to ensure the client felt confident in the outcome, the final logo was one of my original concepts. It was a reminder that thoughtful ideas often become stronger through discussion, iteration, and trust built along the way.
Reflection
This project reinforced the value of exploration and collaboration in the design process. While we explored a wide range of visual directions to ensure the client felt confident in the outcome, the final logo was one of my original concepts. It was a reminder that thoughtful ideas often become stronger through discussion, iteration, and trust built along the way.
Conclusion
The final brand and website give WORTH RVA a strong foundation for building trust, connecting with the community, and helping more people take the next step toward homeownership.
Conclusion
The final brand and website give WORTH RVA a strong foundation for building trust, connecting with the community, and helping more people take the next step toward homeownership.
