2026
The Nate Foundation
About
The Nate Foundation provides students, educators, and families with grief resources for school communities. I partnered with the organization to create a compassionate brand identity and website that makes support easy to find.
About
The Nate Foundation provides students, educators, and families with grief resources for school communities. I partnered with the organization to create a compassionate brand identity and website that makes support easy to find.
Services
Brand Identity, Web Design
Services
Brand Identity, Web Design
Challenge
The foundation needed to establish a credible, compassionate brand while organizing a growing collection of grief resources for multiple audiences. The challenge was to create an experience that felt approachable and supportive without overwhelming people who may already be navigating emotional circumstances.
Challenge
The foundation needed to establish a credible, compassionate brand while organizing a growing collection of grief resources for multiple audiences. The challenge was to create an experience that felt approachable and supportive without overwhelming people who may already be navigating emotional circumstances.
Solution
I led the project from discovery through engineering handoff, guiding the development of the brand identity and website experience. Through stakeholder discovery, logo exploration, content mapping, wireframing, and close collaboration with developers, I created a clear, welcoming digital experience that helps visitors quickly access the resources they need.
Solution
I led the project from discovery through engineering handoff, guiding the development of the brand identity and website experience. Through stakeholder discovery, logo exploration, content mapping, wireframing, and close collaboration with developers, I created a clear, welcoming digital experience that helps visitors quickly access the resources they need.
Reflection
Designing for grief requires a different mindset than designing for conversion or engagement. Every decision, from navigation to typography, needed to reduce cognitive load and create a sense of calm, reinforcing the importance of empathy as a guiding principle throughout the design process.
Reflection
Designing for grief requires a different mindset than designing for conversion or engagement. Every decision, from navigation to typography, needed to reduce cognitive load and create a sense of calm, reinforcing the importance of empathy as a guiding principle throughout the design process.
Conclusion
The result is a thoughtful brand and digital experience that gives The Nate Foundation a strong foundation for serving schools, supporting grieving communities, and expanding its impact through accessible, human-centered design.
Conclusion
The result is a thoughtful brand and digital experience that gives The Nate Foundation a strong foundation for serving schools, supporting grieving communities, and expanding its impact through accessible, human-centered design.
