2025
Community Foundation of Greater Richmond
About
Led the UX/UI design for the Community Foundation of Greater Richmond website redesign, guiding the project from discovery and research through wireframing, visual design, engineering handoff, and quality assurance. The redesign brought structure to a complex content ecosystem while creating a modern digital experience that better supports the foundation's mission.
About
Led the UX/UI design for the Community Foundation of Greater Richmond website redesign, guiding the project from discovery and research through wireframing, visual design, engineering handoff, and quality assurance. The redesign brought structure to a complex content ecosystem while creating a modern digital experience that better supports the foundation's mission.
Services
UI/UX Design, Product Design
Services
UI/UX Design, Product Design
Challenge
The Community Foundation serves multiple audiences through an expansive website containing hundreds of pages, programs, and resources. The challenge was to organize a large volume of content into a clear, intuitive experience while balancing user needs with stakeholder priorities.
Challenge
The Community Foundation serves multiple audiences through an expansive website containing hundreds of pages, programs, and resources. The challenge was to organize a large volume of content into a clear, intuitive experience while balancing user needs with stakeholder priorities.
Solution
Through stakeholder workshops, comparative analysis, and iterative UX design, I developed low- and high-fidelity wireframes that simplified complex information into a scalable website architecture. I collaborated closely with developers during handoff and QA to ensure the final product reflected both the design vision and the client's goals.
Solution
Through stakeholder workshops, comparative analysis, and iterative UX design, I developed low- and high-fidelity wireframes that simplified complex information into a scalable website architecture. I collaborated closely with developers during handoff and QA to ensure the final product reflected both the design vision and the client's goals.
Reflection
This project reinforced an important lesson about stakeholder management. While the client felt heard throughout the process and was highly satisfied with the final product, I believe we could have pushed harder to prioritize user needs over content volume. In hindsight, simplifying the navigation and encouraging more content prioritization would have created a more intuitive experience. It's a reminder that successful UX design isn't just about including everything stakeholders want—it's about helping them make thoughtful decisions that better serve their users.
Reflection
This project reinforced an important lesson about stakeholder management. While the client felt heard throughout the process and was highly satisfied with the final product, I believe we could have pushed harder to prioritize user needs over content volume. In hindsight, simplifying the navigation and encouraging more content prioritization would have created a more intuitive experience. It's a reminder that successful UX design isn't just about including everything stakeholders want—it's about helping them make thoughtful decisions that better serve their users.
Conclusion
The redesign significantly improved user experience — average task completion time decreased by 68%. The product helped the startup successfully close a Series A funding round and was recognized as one of the Top 10 Most Beautiful SaaS Products of 2025 by Awwwards.
Conclusion
The redesign significantly improved user experience — average task completion time decreased by 68%. The product helped the startup successfully close a Series A funding round and was recognized as one of the Top 10 Most Beautiful SaaS Products of 2025 by Awwwards.
